Saudi Arabia Is Reportedly Considering an EA-Savvy Games Merger, Just a Month

After an extended period of clearing the various oversight and regulatory checks, the PIF-led purchase of Electronic Arts went through this summer. The acquisition came as part of the Saudi Government’s continued expansion into entertainment through its sovereign wealth fund, which has also included ventures like LIV Golf and the purchase of Newcastle United Football Club in real-world sports.

With ownership of EA, the group gained a massive foothold in the video game market, but if you thought they would rest on their laurels in the months following the deal, you were mistaken. That’s because, as reported by Bloomberg, there are plans in motion to combine operations at EA with those of Savvy Games Group, the video gaming arm of the PIF.

What Is Savvy Games Group?

Savvy Games Group has been the heart of PIF’s involvement in video games, covering a range of avenues from development and publishing to eSports. In keeping with its parent company’s form, it has a track record of making big acquisitions, most notably Niantic, the company behind the smash-hit Pokémon mobile augmented reality game, Pokémon Go!, which was incorporated into Savvy Games Group in May 2025 in a deal worth $3.5 billion and recently celebrated its tenth anniversary.

Although the move is not set to move forward immediately, according to reports, that is only because the company is currently in the process of making another big acquisition in the form of Chinese mobile game company Moonton for a cost of approximately $6 billion dollars.

Once completed, merging the two brands would enable easier coordination across the various video game projects and teams operating under the PIF umbrella by unifying their corporate structures.